A lot of businesses have rushed in to setting up social media channels drawn by the promise of “developing relationships”. Amongst the clamour to get the accounts set up quickly and start building as big a follower list as possible, one vital question has been missed by so many; “Have we got anything to say?”.
These days it seems everyone is an expert in using Twitter to drive traffic, increase sales or increase positive branding. Until the market matures, this will continue, however here are some genuinely useful articles to read if you are looking to jump in to Twitter or you are still swimming in the shallow end…
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