Posts Tagged ‘marketing’

The four pillars of marketing on a budget: Like, Follow, Share and Read

Posted by: Matthew
Date posted: 01/11/2010
The four pillars of marketing on a budget: Like, Follow, Share and Read

Social media is breaking down the traditional barriers between businesses and customers, creating a whole new set of challenges and opportunities for companies of all sizes. On the one hand it can sometimes feel like you are having your dirty laundry washed in public, but on the other hand it places everyone on a relatively [...]

Have you got something to say?

Posted by: Matthew
Date posted: 19/03/2010
Have you got something to say?

Do you have an idea for an article you would like to share with thousands of visitors to our blog as well as all our customers via our newsletter (plus get a back link from a PR6 website)?

A marketing check list for launching your new website on a budget

Posted by: Matthew
Date posted: 18/03/2010
A marketing check list for launching your new website on a budget

Getting people to a brand new website is a challenge for anyone, escpecially if your budget is £0. Here are some ideas to help you drive traffic when you launch your brand new website with no (or very little) money.

PPC mythbusters

Posted by: Matthew
Date posted: 02/03/2010
PPC mythbusters

Following on from the recent post about SEO myths I thought I would expand the idea in to my personal favourite marketing channel, Search Engine Pay Per Click advertising (SEPPC or just PPC to its friends). Below are some of the most common misconceptions I come across when explaining PPC to others or reading articles online.

SEO myth busters

Posted by: Matthew
Date posted: 25/02/2010
SEO myth busters

SEO is an area that all website owners are at least vaguely aware of and most know they need to do certain things to help get ranked higher. Despite the importance and size of the industry there are myths that persist surrounding SEO I want to look in to.

Blogging your way to success

Posted by: Ben
Date posted: 17/02/2010
Blogging your way to success

Blogs are a great way to increase traffic to your site but only if they are given the same amount of attention as the rest of your marketing. The power of a successful blog is well documented and the promise of more traffic and brand engagement draws in countless webmasters every year.

Setting up and running your own affiliate program

Posted by: Matthew
Date posted: 28/01/2010
Setting up and running your own affiliate program

In this post we will look at successfully launching your own affiliate program without having to spend thousands on setting it up. Affiliate programs are not the preserve of large websites and you could have your own affiliate program up and running for under £100!

6 methods for gaining thought leadership (and why you should want it)

Posted by: Ricky
Date posted: 15/01/2010
6 methods for gaining thought leadership (and why you should want it)

The great thing about being a thought leader is that it honestly doesn’t matter how big you are! You can be a one man band running your website out of your bedroom or a company with a multi-million pound turnover; websites will link to you, quote you, ask for your opinion and generally hold you up as an authority to be consulted.

How to increase conversions by reducing your visitors perceived risk

Posted by: Matthew
Date posted: 08/12/2009
How to increase conversions by reducing your visitors perceived risk

For me, one of marketing’s most important functions is to reduce the level of perceived risk a potential customer may have about your service or product. Weighing up ‘risk’ is a big part of the consumer’s decision making process…