Not everyone fits into a neat, social-friendly area of business. There are plenty of niches out there that people aren’t very interested in or keen to get involved in beyond the necessary, such as insurance or dentistry. If you’re in one of these areas, should you get involved in social media? Social media for business [...]
Discount codes are a great way to drive new sales. They create a headline grabbing price and are instantly and easily shareable amongst your customers and prospective customers. However, over the past year there have been some horror stories coming from small companies that have been badly burned by codes they have shared through the [...]
The simplest and most effective thing you can do to gain followers and influence is be interesting. It’s not as easy as it sounds, particularly for companies, as social media is an ongoing commitment and it can be hard to judge success. Whether you’re promoting yourself, your business or both, here are our top tips [...]
The amount of content being added to the web on a daily basis is impossible to keep up with, so we’ve listed some of the best resources, tools and articles we’ve come across recently to help you improve your skills, website and browsing experience. We also post similar links on Twitter on an ad hoc [...]
A lot of businesses have rushed in to setting up social media channels drawn by the promise of “developing relationships”. Amongst the clamour to get the accounts set up quickly and start building as big a follower list as possible, one vital question has been missed by so many; “Have we got anything to say?”.
Many freelancers and companies create Twitter accounts and Facebook pages because they feel that they should, rather than because they have a clear purpose or goal. Make sure you outline a strategy before you start so that everyone involved is on the same page and you can see how social media will add value to your business.
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