To help small businesses use Google AdWords, Google have some great targeting tools for local businesses or national business with small budgets to specify exactly where in the country their adverts should be shown. Here is how to do that.
Archive for the ‘Search Engine Tips’ Category
How to create a localised Google AdWords campaign and save money
Posted by: Matthew
Date posted: 17/11/2011
Date posted: 17/11/2011
A step by step guide for setting up a kick ass re-marketing campaign in Google AdWords
Posted by: Matthew
Date posted: 21/12/2010
Date posted: 21/12/2010
A handful of link building ideas for web hosting resellers
Posted by: Matthew
Date posted: 27/05/2010
Date posted: 27/05/2010
If you keep up to date with the goings on in the SEO world you will have read about Google’s recent announcement regarding their inclusion of page load times in to their search ranking factors. With a lot of companies jumping on the bandwagon to use this to sell their services I wanted to address what this means to your website and what you can do to make improvements.
A marketing check list for launching your new website on a budget
Posted by: Matthew
Date posted: 18/03/2010
Date posted: 18/03/2010
Following on from the recent post about SEO myths I thought I would expand the idea in to my personal favourite marketing channel, Search Engine Pay Per Click advertising (SEPPC or just PPC to its friends). Below are some of the most common misconceptions I come across when explaining PPC to others or reading articles online.
Whenever someone searches for your brand name using a search engine, they are also being shown 9 organic results on the search engine results page (SERP) that may not be your site and maybe even another 9 paid results for competitors bidding on your brand name, which means you could be competing with a total of 18 other results that aren’t your site!
When I first got into online marketing many moons ago, my main focus was on paid search (Google AdWords et al) and my job revolved around creating campaigns, bids, clicks, conversions etc however, although it wasn’t part of my job at that time, I found SEO equally as interesting and wanted to learn more. Without any on the job experiences to learn from I went looking online for websites that would help me, and they did. Since then SEO has become part of my job in a couple of positions and I can honestly say the following websites were a big reason why I knew enough about the subject to be able to work in that field.
