One of the cornerstones of all the supermarket chain’s sales and marketing strategies is to sell key household consumables that consumers buy regularly (and are price sensitive towards) at a loss. The prime example of this are baked beans, sometimes sold as low as 9p per can. Water could not be canned and sold profitably at that price. The strategy is simple; loss leading products are there to entice customers in to the store to then be hit by aggressive cross-selling and up-selling promotional activity which then turns the visit in to a profitable one.
These days it seems everyone is an expert in using Twitter to drive traffic, increase sales or increase positive branding. Until the market matures, this will continue, however here are some genuinely useful articles to read if you are looking to jump in to Twitter or you are still swimming in the shallow end…
We have recently received several requests for the ability to add SRV DNS records to domains, and we were happy to oblige. For those who don’t know, DNS stands for Domain Name System and is how a computer translates a domain name like heartinternet.co.uk to the address of the actual computer that the website lives on.
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