For non football fans, the next month or so is going to be painful! The coverage of the build up and the tournament itself is going to be 24/7. As well as wall to wall in the media we are also starting to see marketing campaigns based around the World Cup trickle out and it is only a matter of time until that turns in to a flood. Every industry imaginable, no matter how tenuous the link to football (if any link at all) will have at least one company running a World Cup themed campaign.
