Archive for March, 2009

Resellers: How to get your customers to buy more

Posted by: Matthew
Date posted: 31/03/2009
Resellers: How to get your customers to buy more

Previously we have discussed how to get more of your customer to renew. In this post we will look at some ideas to get your customers to buy more. Up-selling and cross-selling are not about the hard sell or getting someone to buy something they don’t really need or want.  When done properly the process [...]

Writing an online survey

Posted by: Matthew
Date posted: 26/03/2009
Writing an online survey

Surveys are great ways to collect data about pretty much anything to do with your website for example, how people use your website, what they think about your services, how they rate your products. However, writing a good survey with results you can analyse and data you can actually use is not as simple as [...]

Interview with designerstalk.com’s Oliver Dale

Posted by: Matthew
Date posted: 23/03/2009
Interview with designerstalk.com’s Oliver Dale

We had a chat with Oliver Dale, creator of web designer forum designerstalk.com. Could you provide a bit of information about yourself and designerstalk.com? I’m a self taught web designer; I began working freelance for small clients before I gained my first job in web design working for an ISP on internal projects. I was [...]

Business broadband launches

Posted by: Matthew
Date posted: 20/03/2009
Business broadband launches

Our telecom specialist sister company Heart telecom has announced the launch of their business broadband with download speeds of up to 24Mbps and free UK based support. Aimed primarily at home offices and businesses prices start at only £8.50 per month. Features include: 24Mbps download speed Unlimited data allocation No set up fee Free fixed [...]

Follow us on Twitter

Posted by: Matthew
Date posted: 19/03/2009
Follow us on Twitter

We have joined the web 2.0 (or is it 3.0 now? I’m not sure) social media revolution and you can now follow Heart Internet on Twitter. To avoid becoming spam, we have given ourselves some guidelines you can expect us to follow… What we will tweet about: Links to useful 3rd party research, tools and [...]

Increase your ROI with negative keywords

Posted by: Matthew
Date posted: 19/03/2009
Increase your ROI with negative keywords

25% all of searches are totally brand new If you advertise through search engine pay per click and use nothing but exact matches you will be running a very tight ship but you will also be missing out on a lot of potential (and relevant) traffic from keywords you haven’t thought of. With 25% of [...]

How can Twitter make money?

Posted by: Matthew
Date posted: 17/03/2009
How can Twitter make money?

With celebrity endorsements and the traditional media raving about it, in the past 6 months Twitter has exploded on to the main stream. So much so that according to compete.com, with nearly 55m visits a month, Twitter is now the 3rd most visited social network in the world. However, they don’t actually make any money [...]

Double opt-in added to Mailing Lists in eXtend

Posted by: Matthew
Date posted: 11/03/2009
Double opt-in added to Mailing Lists in eXtend

What is ‘double opt-in’? Using the single opt-in method people simply submit an email address to your website to be added to your list. The problem with this method is that people might submit their details incorrectly (creating a dirty database for you) or someone may have submitted their name for them without their knowledge [...]

The rise and rise (and rise) of social networking

Posted by: Matthew
Date posted: 10/03/2009
The rise and rise (and rise) of social networking

  Following on from our recent post about Hitwise’s research in to social networking in the UK yet more research is pointing to social networks as being THE growth area online. Nielson Online has released findings in to the use of social networking around the globe and from a virtual standing start a few years [...]

Start your own social network with Heart Internet

Posted by: Matthew
Date posted: 06/03/2009
Start your own social network with Heart Internet

Social networking is all the rage nowadays and Facebook has recently become the most searched for brand and 2nd most visited site in the UK (Source: Hitwise). According to Hitwise, “Social networks now account for 1 in every 10 UK Internet visits and 1 in every 5 page views. Only search engines receive more UK [...]